After visualising the new packaging destined for the supermarket shelves all that was left was to shoot it.. Oh, if was ever as simple as that. Nuances of slight misrepresentation of product needed greatly to be avoided (because ALL cheese is not equal) – and a pragmatic attack of the core elements needed to sell [...]
Free Range Eggs – Helen and David shot for purpose. Further to receiving a brief (in the middle of winter whilst there was snow on the ground) requiring a shot depicting a middle of summer ‘look’ I had a little apprehension about the possibility especially regarding the brief requiring ‘mountains in the background’ being green, [...]
Working fast comes with the territory. Moreso when working around a film crew. I’m very used to having to work fast, in fact, a lot of preparation time is used providing ways in which the camera and lighting equipment works together to create the best results in the shortest possible time. When working around a [...]
It was all boiling up to the final climax where everything was just getting about right. It takes a bit of time to prepare all the components for a studio shoot, not least of all when it includes food and metal things. Lakeland Limited required swing tags for their range of pans illustrating their regular [...]